Television Commercials
We've created TV commercials that have been awarded recognition in AdWeek’s Best Spots as well as Post magazine and garnered various other national and international awards. It's cool to win awards and all that but the thing our clients are more impressed with is - the spots WORKED. That's the point, after all.
From the first creative concept all the way through the shoot and post production, we’ll make sure your broadcast message is clear and memorable. Plus, our worldwide team can give you the most creative bang for the buck of any ad agency we’ve ever heard of.
The three most important things to remember when making a TV commercial
| 1. | Hire a really great creative ad agency. Obviously, we think we’re an excellent choice. And do yourself a favor – there is ONE GUY, one major creative guy (or gal) at the agency you are going to hire who is going to be the major contributor to your television commercial production project. Get to know this person and their work. To be sure, this person may be surrounded by “a cast of thousands” but their brain is going to be the fountainhead of your project. Whether the ad agency you choose is big or small, it’s the talent of this one person and their own personal body of work that will likely decide the success of your project. Word to the wise… |
| 2. | Be sure the concept you choose communicates your marketable difference in a clear and fresh way. The world is full of very entertaining 30-second movies that have memorable creative content but miss the mark as a selling message. Case in point: The next time someone says, “I saw this great TV commercial” and tells you about it, ask them who the commercial was for. It is amazing how often people remember the 30-second “movie” (creative “wrapper”) they saw but not the product or specific brand for which the commercial was created. Or, oftentimes, when people are asked, they will actually remember the commercial as belonging to a competitor! Try this test yourself. It is really quite shocking – millions in advertising are totally wasted because of this common error. This is an error we know exactly how to avoid, of course. |
| 3. | Be absolutely sure your TV commercial has tons of emotional appeal. You can read more about this by clicking here. |
After producing over 100 TV commercials, we know exactly how to make a TV spot that is not just memorable but strategically sound as well. Call us. We’d love to discuss your project with you.
Our method is simple: whether you choose to work with us on a project basis or using our innovative World Advantage™ outsourcing program, we’ve got you covered. Our tagline says it best: Affordable Tools for Business Growth.
