| Customer
Analysis Plan |
 |
Tactical
Plan - Communications |
| Who
is your customer?
What do they want?
How do they buy? What
features are important
to them? How does
this information affect
YOUR business? |
|
Development
of the “nuts
and bolts” –
actual programs, communication
and romotional tactics,
and an implementation
timetable – necessary
to accomplish your
strategic marketing
plan. |
|
| Situation
Analysis Plan |
|
Maintenance
Plan |
| What
is your company or
product’s position
in your market? What
are your company’s
strengths and weaknesses?
What threats and opportunities
do you face externally?
How does this information
affect your business
and the decisions
you face? |
|
Are
you on track? This
plan gives you a quarterly
check up – along
with ongoing expert
advice – on the
success and implementation
of your business growth
plans. |
|
| Marketing
War Plan |
|
Current
Plan Assessment |
| We
paint the big picture
everyone’s supposed
to be keeping their
eye on by creating
your marketing strategy
and evaluating potential
support tactics for
your business. We
help you identify
and set the right
marketing objectives
and goals and create
a strategy to meet
those goals. |
|
Would
you like a fresh perspective
on your current planning
efforts? We can help
you by offering three
levels of plan assessment.
Choose the assessment
program that best
fits your budget and
schedule. |
|
| Tactical
Plan – Product
or Service |
|
Action
Plan Tools |
| Starting
with a correct strategy
(we call it a Marketing
War Plan), we help
you plan product programs
and allocate resources
(including a calendar
for execution) to
achieve these objectives. |
|
Trouble
tracking your programs?
This service helps
you stay on track
with program tracking,
by person, by goals,
by resources allocated.
It’s easy to
get distracted and
lose sight of your
well-laid plans. We
help you by providing
frequent review and
monitoring of your
marketing programs. |
| |
|
|
