| Famous
brand, famous ad campaign
re-launched |
 |
|
|
| We
beat three of the
Southwest's biggest
agencies for the chance
to re-launch the Foster
Grant "Who's
That Behind Those
Foster Grants?"
campaign. The resulting
TV commercial made
Ad Week's
list of Best Spots
the month it first
aired. Sales to major
vendors increased
six-fold, according
to the VP of marketing
who was nicknamed
"The Cat Woman"
in the industry because
of the spot. See the
TV spot here. |
|
| Image
is everything - especially
when it's all you
have |
|
| A
technology startup
with only four employees,
no desks and an unfinished
product hired us to
create their image
and selling collateral.
A subsequent overnight
mailing campaign to
five target companies
utilizing these tools
produced the company's
first sale - a $2.5
million contract.
|
|
| "We've never done it like this before." |
|
| At first they thought all they needed was a brochure. Before it was all over, we had helped launch the entire new division - websites, ads, trade shows, PR, collateral, etc. Result? $12 million in sales in less than 3 years. |
| They had to expand their facilities |
|
| A ten-year old distribution company hired us to develop and distribute a new catalog for them. We delivered a home run catalog which increased sales by 70% in the first month and 63% in the second month. As a result of the catalog success, the company had to expand their facilities – and asked us to redesign their website. |
Rip
Van Winkle manufacturer
awakens |
|
| A
sleepy little 50-year
old company with annual
sales of $4 million
hired us to wake up
their advertising
efforts. After we
analyzed their situation,
we devised a simple
campaign that almost
completely destroyed
their competition
over the course of
a couple years. Their
sales reached $17.5
million and the company
was acquired. |
|
| Goliath
results at David prices |
|
| It
was different world
back then. Before
terrorism reared its
ugly head, we helped
the Israel Government
Tourist Office revamp
its methods for reaching
the Christian market
in the Southern U.S.A.
Tourism to Israel
increased over 40%
during this effort
which was an absolute
study in frugality.
See part of the effort
here. |
|
|
The direct mail piece
that pulled like a
mule |
|
| A
large manufacturing
company was preparing
to attend their first
trade show. Our promotion
effort, anchored by
a unique direct mail
campaign, produced
over 30% response.
Yes, that's THIRTY
percent, not THREE
percent. Hard to believe,
huh? |
|
| A
debt to pay |
|
| A
non-profit credit
counseling organization
was in a slump. They
needed a new television
campaign to stave
off losses caused
by big, new, heavily-financed
competitors. Our solution:
a television campaign
that DOUBLED their
response (in a low
month compared to
a high month) won
two Tellys and was
written up in Post
magazine. See the
TV spots here. |
|
|
That other pizza chain |
|
| A
130-unit pizza chain
in 1994 when they
hired us, they grew
to 300+ units spanning
over 70 markets in
more than 15 states.
Average sales per
store increased from
$700,000+ per store
to $900,000+ per store.
See the TV spots here. |
|
| New
product launch heats
up |
|
| We
helped launch a new
product, a microwave
heat pack that was
actually a tube sock
full of rice with
two rope handles,
for a company in Plano,
Texas. Sales in the
first 11 months: $20
million. |
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