About Us
Less Is More, More or Less.
You might say we have the idea of delivering big ideas for small (or medium) budgets built into our DNA. Our first client was the Israel Government Tourist Office. One of our biggest early clients was a pizza chain that sold all-you-can-eat pizza for $2.99. Most of the hundreds of clients we have served since then have been entrepreneur-lead organizations with big ideas and usually less capital than their competition. If you're part of a company that values great ideas and solid experience but also has a budget constraint or two, you might find us to be a perfect fit for you - especially if you're friendly to work with and pay your bills on time.
Our method is simple: whether you choose to work with us on a project basis or using our innovative World Advantage™ outsourcing program, weve got you covered. Our tagline says it best: Affordable Tools for Business Growth.
Our concepts have helped generate hundreds of millions of dollars worth of sales for our clients. Candidly, our success is not a solo effort. We think our clients are pretty smart too (they hired us didn't they?). As in any large success, our most successful campaigns have come as a result of our clients letting us become a part of their team. Here are some of the brightest spots.
"We've never done it like this before."
At first they thought all they needed was a brochure. Before it was all over, we had helped launch the entire new division - websites, ads, trade shows, PR, collateral, etc. Result? $12 million in sales in less than 3 years.
They had to expand their facilities
A ten-year old distribution company hired us to develop and distribute a new catalog for them. We delivered a home run catalog that increased sales by 70% in the first month and 63% in the second month. As a result of the catalog success, the company had to expand their facilities - and asked us to redesign their website.
"Turn it off! Turn it off!"
What the client wanted was a better landing page and marketing to support it. What they got was an increase of over 100 additional prospects per day. Thats not bad for a product with an average sales price of about $1,000. This client had to shut everything down and re-train their sales force to better handle the embarrassment of riches.
Image is everything - especially when it's all you have
A technology startup with only four employees, no desks and an unfinished product hired us to create their corporate image and selling collateral. A subsequent overnight direct mail campaign to five target companies utilizing these tools produced the company's first sale - a $2.5 million contract.
We have a trade show in less than a month
It's the kind of phone call that creative directors lose sleep over. "There's a new trade show we want to go to. It's in less than a month. And we need EVERYTHING." Because of the flexibility of our outsourcing program, we were able to put 20 people to work on the opportunity and delivered everything the company needed on time - and for about 20% of what they would have paid at any another ad agency.
Famous brand, famous ad campaign re-launched
We beat three of the Southwest's biggest agencies for the chance to re-launch the Foster Grant "Who's That Behind Those Foster Grants?" campaign. The resulting TV commercial made Ad Week's list of Best Spots the month it first aired. Sales to major vendors increased six-fold, according to the VP of marketing who was nicknamed "The Cat Woman" in the industry because of the spot. See the TV spots here.
Rip Van Winkle manufacturer awakens
A sleepy little 50-year old company with annual sales of $4 million hired us to wake up their advertising efforts. After we analyzed their situation, we devised a simple campaign that almost completely destroyed their competition over the course of a couple years. Their sales reached $17.5 million and the company was acquired.
The direct mail piece that pulled like, well, like a mule
A large manufacturing company was preparing to attend their first trade show. Our promotion effort, anchored by a unique direct mail campaign, produced over 30% response. Yes, that's THIRTY percent, not THREE percent. Hard to believe, huh?
A debt to pay
A non-profit credit counseling organization was in a slump. They needed a new television campaign to stave off losses caused by big, new, heavily-financed competitors. Our solution: a television campaign that DOUBLED their response (in a low month compared to a high month) won two Tellys and was written up in Post magazine. See the TV spots here.
That other pizza chain
A 130-unit pizza chain in 1994 when they hired us, they grew to 300+ units spanning over 70 markets in more than 15 states. Average sales per store increased from $700,000+ per store to $900,000+ per store. See the TV spots here. Or listen to the radio spots here.
Goliath results at David prices
It was different world back then. Before terrorism reared its ugly head, we helped the Israel Government Tourist Office revamp its methods for reaching the Christian market in the Southern U.S.A. Tourism to Israel increased over 40% during this effort which was an absolute study in frugality. See part of the effort here.
New product launch heats up
We helped launch a new product, a microwave heat pack that was actually a tube sock full of rice with two rope handles, for a company in Plano, Texas. Sales in the first 11 months: $20 million.
Creative agency services for your business:
custom web design
search engine optimization
graphic design
brochure design
custom illustration
commercial photography
custom logo design
radio advertising funny radio ads and jingles
TV commercials
trade show booth / display design
trade show services
catalog design
catalog printing
direct mail
direct marketing
email marketing
pocket folder / presentation folder design
